Lantana rugosa is a hardy, shrubby perennial with clusters of small, aromatic flowers that exhibit a variety of colors, often turning from yellow to pink or purple as they age. Its leaves are rough, oval-shaped, and exhibit a toothed margin, which may deter herbivores. Thriving in warm climates, lantana rugosa has a robust disposition, resilient to pests, and its vibrant blooms attract a diverse array of pollinators.