Redpurple beebalm is known for its showy, tubular flowers, most often in shades of pink and purple, attracting pollinators like bees and hummingbirds. Its aromatic foliage, when crushed, emits a pleasant fragrance, hinting at its use in traditional herbal medicine. Growing best in sunny, well-drained areas, redpurple beebalm thrives in gardens and wildflower meadows, forming clumps with its square stems and lance-shaped leaves, giving it a robust, bushy appearance.