Common mallow: The plant was pleasant when it first blossomed, but with the advent of summer, its leaves lost their green color, making its stems look uneven. Since it is the most common Malva plant in which Malva means mallow, so it is most often called common mallow.
Cheese-flower: If you are lucky enough to see its seeds, do observe the shape of the seeds carefully. You will find that they look very similar to cheese wheel. This inspired the common name, cheese-flower.